Our first task of the A2 Media Studies course is to decide which brief to run with. We had some difficulty choosing a brief and at first we were certain that doing a music video would be the funnest and easiest option. We were keen on producing it using montage editing; therefore creating a certain theme/emotion/message relating to the chosen music through a sequence of shots which don't neccasserily have any continuity. After some thought we decided that a music video would be too long for our liking and we moved on to doing an advert with the same style of montage editing. Our chosen insidery tasks are a web pop-up (skills picked up while creating the AS film poster will come in handy) and a sponsorship advert.
We're planning to do an Advertisement Package in the style of a classic music video; a montage of footage creating a certain theme/emotion/message, along with a TV programme sponsorship sequence and a web pop up.
More recently we have specified that our Advertisement Package's product will be an energy drink. We will use fast changing footage to represent the energy the drink provides. Common associations with energy drinks are their popularity with the younger demographic and athletic types so already we have an idea of our target audience.
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