Finished 20/20 teeth advert

This is our finished teeth advert (advert1). Changes we have made since our draft;

The first shot acts as an establishing shot. We see her face and are introduced to the idea that she is an artist. This is implied by her costume and her actions (painting) and the mise en scene. The mise en scene, namely the paintings in the background, allow the audience feel a sense of intimacy with her which will help them to relate to her later on.

We filmed her waking up in her room, looking at the alarm clock and then rushing out of the room. We felt this made the narrative more obvious and showing her in her bedroom further allows the audience to feel a connection with her. It also builds her character because the bedroom we filmed her in was busy and cluttered (helping to create the realism of her mistake) and was colourful and the walls covered in arty posters (helping to build her arty character). However post-editing we felt the footage dragged a bit and was unnecessary as we could make the plot obvious enough with birdsong and a fade in implying the rising of the sun. Therefore we chose not to use that footage and to skip straight to her brushing her teeth. We set up the sink to look busy. 

The brushing of the teeth is quicker than in the draft which suggests a sense of rush and therefore unawareness.

The walking out of the shot (bathroom) and the walking into the next one (stairs) implies that she's gotten ready.

We chose to show her looking in the mirror (at the camera) to show that she is conscious of her appearance and the embarrassment that follows is therefore increased. Looking into the camera further connects with the audience. Note that the art piece in the background adds to her character.  

A problem with all our previous pieces has been the sudden audio jump from one shot to the next. So after researching how to overlap audio from different clips we applied this to the transition between nearly all shots. The advert therefore runs more smoothly and implies continuity. 

We have also added a shot of her walking away. This is so that the advert has a conclusion. The shot of her walking away suggests further embarrassment in front of many more people. It also allows a period of time for the audience to react; hopefully in laughter!

The costume in our draft was not very mature and because our target audience is adults (the ones who will actually be buying the glasses, and the ones who would go to work (realism)) we decided to go with a more mature outfit. A long more pricey looking coat suggests maturity, along with grey matching scarf and hat, as apposed to a brightly coloured scarf (seen in our draft). The snow also meant that these clothes were more realistic; in our draft the character doesn't wear very warm clothes.

A further thought: Because of the obvious presence of snow we thought that we could advertise winter deals at the end. For example 'Buy one get one free this Winter'. We will try this out.