Pop-up final

This is our finished pop-up.

We chose to keep the mis en scene simple (white background) as we don't want to detract attention from the informative text. This was confirmed while looking back on our pop-up research which highlighted the importance of simplicity and the clarity of what we are selling to the audience; the 50% OFF VOUCHER. So a complex background may have detracted from the important CLICK HERE button. The white creates a convenient backdrop for out text to stand out on. 

We used photoshop to neaten up aspects of his costume.

There are only really three colours in this advert; blue, black and yellow. We felt this was important in making the advert simple and quick to read. Yellow is the brightest colour and so immediately attracts attention, instantly telling the plot.  We hold synergy in that the colour of the CLICK HERE button is that of the logo.

We have put the text in vertical order of how we want it to be read. The punchline, and slogan, at the top and the CLICK HERE at the bottom right (where people look last).

At first we didn't have the photographs of the glasses. But after deciding that the product of the advert wasn't obvious enough we put in 3 different styles of glasses. All designer; they act as references to the DESIGNER GLASSES that we mention in the offer. 

The introduction to the offer DAYLIGHT ROBBERY DEALS is very effective because it also sticks with the theme of the advert (a robber).