What media technologies did we use in the research, planning, construction and evaluation of our product?

Sponsorship final

Because of the problems with the previously shoot we had another shoot in which we aimed to break the original first shot into two shots. We had to film this at a different location for practical reasons. The lighting is more effective and realistic because we filmed by a window in which natural light is coming through creating the impression of morning. All of the shots are in focus this time and the logo and sponsorship slogan are composed more successfully and the fonts look more professional. The non-diegetic sound does't sound very professional but I think that is down to our limited recording technology (we used iMovie recorder). Another criticism is that the advert is still quite boring. This is the nature of the plot (it lacks action and features a mundane daily task), and I don't think we could have avoided this.

Sponsorship draft

We had huge difficulty organising a time when both of our actors could get to the location and because of the fast approaching deadline we agreed that we wouldn't be able to do the intimate meal of dog food idea. Therefore we reduced it down to a simpler version. A bonus of this was that it was easier to fit into the time of a sponsorship advert. Because of narrative problems (unclarity of the situation) our initial idea had become more complex and longer than we had intended. This idea has the simplicity we needed for a sponsorship advert.

This is a quick storyboard explaining our new idea.

The video above is our new sponsorship idea in shoot. The idea is that the audience don't know her mistake until the end, when the dog food is shown along with the solution to her problems- the product. As a result of insufficient planning we only ended up with only two successful angles of the action after this shoot. The camera is also too far away and an unnecessary amount of space surrounds her and makes the action less obvious. This means the whole advert is incredibly boring and it won't grab the audiences attention and sell the product. We plan to re-shoot this within the next week.