Audience questionnaire

Questionnaire to finds how our advert will reach our target audience most effectively. 

-We preseneted to those involved in the questionnaire brief desciriptions of the 7 categories (Young and Rubicam) and asked them to choose which one they felt they fell under (as they would with age groups).

1.What category do you fit into out of the following?
      a.The mainstreamer
b.The reformer
c.The aspirer
d.The explorer
e.The succeeder
f.The resigned
g.The struggler

2. What Glasses would you normally buy? (please tick one of the following)

a. Designer Brands

b. Non-Designer brand

3. How much are you willing to pay for a pair of frames? (please tick one of the following)

b. Between £10 and £30

c. Between £31 and £60

d. Between £61 and £90

e. Over £90

     4. What is your most desired choice of eyewear? (taking into account prices, please tick one of the following)
        a. Eye Glasses

        b. Contact Lenses

        c. Laser eye surgery

       

    5. Ideally, what would you consider to be the best deal? (please tick one of the following)

        a. 2 for 1 on glasses
        b. One pair of glasses with free trial contact lenses for a month
        c. One pair of glasses plus free glasses for member of family under 16
        d. Other- please state

   6.  Do you base your choice of eyewear on:(please tick one of the following)
       a. Fashion
       b.Comfort
       c. Necessity