Update- Change of plan

After doing some brief research into energy drink adverts we have decided that this is not the product we want to advertise. For an energy drink advert to be effective it must convey the theme of energy and make the product desirable to the target audience, young energetic people. This is an example of an energy drink advertisement that does this well:

The advert is cleverly designed to give the audience a boost and to encourage them to go out and do something similar, with the help of Lucozade of course! The advert uses montage editing and the overall impression given is young, energetic and cool. The use of fast-cut editing suggests a sense of energy. The characters featured are thin, good-looking young sportspeople dressed in in-trend clothes implying that the use of this product will result in similar appearance. The main characters are rolling blading, which in my eyes is an alternative sport, alternation generally being a desirable attribute among young people. The location's palm tree's and sunlight have connotations of LA which is the home of a lot of celebrities and so therefore seen as a cool place. By using location, style, characters and activities desirable to young, energetic people, the target audience consequently associate the product with these features, encouraging them to buy Lucozade!

To create an advert for an energy drink we quickly realised that we would have to find a location/s, props and actors with an impressive sporty talent. We came together to brainstorm and came to the conclusion that our available features, listed above, would not constitute an effective enough advert. So we have gone in a completely different direction and decided to do an advert for an opticians. We have been largely inspired by the Specsavers advert and will imitate the comedy aspect of the advert campaign 'Should've gone to Specsavers'.