Pop-up analysis

For our second subsidiary task we have chosen to do a pop-up advertisement. They are a form of advertisement on the world wide web. They generally appear as new web browser windows and have many pros and cons. Although they are clearly effective, as any type of advertisement acts as promotion for the product, they have a reputation for being annoying and intrusive. Above is an example of a pop up. Note that it is a screenshot of a screenshot of a pop-up. It is rather simple, and this is because the attention paid to it will not be as much as that paid to a less intrusive advert. Therefore only a small amount of information is able to expressed to the audience. The brand name is in large font making it easily seen and the brand's theme colour, which is bright and eye-catching, is used as a background. The combination of the two make the advertisement easily identified as Netflix. As well as promotion of the brand, this pop-up specifically promotes their product which is an offer of dvd rental deliveries for $9.99 a month. The words "DELIVERED" are in bold, attracting the viewers' attention. The picture of the house reinforces the delivery aspect of the advertisement. Visual codes are very important in advertising as it takes the viewer much shorter to take them in than words meaning they're more likely to take in he images. Without the image in this specific advert I think what Netflix are promoting wouldn't be nearly half as effective. A huge benefit of using pop-ups is the interactivity of the world wide web. As you can see, if the audience is interested in the product they can easily access it. In relatively large font in the bottom right corner is a link "Click here".  This uses Todorov's narrative theory in that the delivery of the dvd's is a resolution to the problem of how to physically gain them. In this way the link is a direct, easy way to solve the problem. It is common in advertisement to place important aspects in the bottom right corner. This is because people read all texts from top left to bottom right. My research into pop-ups highlights the importance of our pop-up being eye-catching and informative. There will be less room for creativity and humour in respect to our TV advertisement.