Advert costume ideas

When deciding the costumes that our charcters will be wearing we have to take into condieration their age and who the audience is meant to appeal to. Our main character is going to be a woman who is in a rush to leave the house, most probably late for work, therefore we have to think of ways to make the outfit seem as though she has been in a rush but still dressing up for work while also trying to make it seem realistic and relate her to the audience. 
We think her job could involve her having to dress quite smart, trying to look more professional and this creates more of a contrast between the way she is dressed and that fact that she has got black teeth. Having her dressed smart also shows that even people who are in professional jobs, who other people would assume to have everything together, can aslo be vulnerable and buying glasses eliminates that.
Having the woman dressed like this for work is appealing to our target audience of The Mainstreamer because they can realte to this situation. 

Here is one example of what we think the woman could be wearing:


She could either be wearing a smart/casual suit to go to work or something like a dress which is a bit more feminine but still smart. This creates comedy in the advert because the audience will laugh at the fact she is a professional woman but still made the mistake of brushing her teeth with paint and not noticing.
Here is another exmaple: