Audience questionnaire results

These are the results of our audience questionnaire which establishes the preferences of the majority of mainstream people. We need to know what the majority of people want from a spectacle brand because our target audience is mainstream. As you can see more than half of the people completing our questionnaire classed themselves as mainstream. Our sample originally consisted of 31 people but we thought it necessary to focus on those who classed themselves as mainstreamers, as this is our target audience. There were 17 of these whose age ranged from 12-80. The majorities' preferences established from this research follows:

Non-designer

Glasses

Glasses price of £31-£40

An offer of 2 glasses for the price of 1
Therefore we will apply these to our product and take them into consideration when producing our adverts. For instance the characters will not be normal, middle class people.