Overview of ideas

Main task

Creating a glasses advert (still to come up with the brand name) suitable for a mainstream audience.
Location of film: In a house and outside as actress walks out of front door.

Scene 1: Girl washes up paint pallets in bathroom and leaves a tube of brown (or some unsavoury colour) paint in what looks very similar to a toothpaste tube. 
Scene 2: Sound of birds to indicate its morning.
Scene 3: Girl goes to the bathroom to clean teeth, accidentally picking up the tube of paint to clean her teeth with (she will appear tired and groggy so this seems more possible).
Scene 4: Girl walks out of the door, smiling (and maybe saying 'good morning' to the neighbour.) At this point it is revealed to the audience that she has paint on her teeth. 
Scene 5: The girl walks off oblivious of the paint before her neighbour can tell her.
Scene 6: The slogan similar to ' Should've gone to Specsavers appears' 
We will create a storyboard which will display this idea in more detail, including the camera shot and angels we will be using.

Web pop-up

For our web pop up we are again using the comedic theme, this will make the web popup more engaging. Rather than people just closing it without looking at it, using this theme should hopefully make it memorable and more interesting unlike usual popups.
Our plan is draw a picture of a man who is robbing a bank, he is carrying a sack and is wearing a balaclava, instead of holding out a gun he has mistaken this for a banana. The slogan is placed at the bottom of the popup; the last place the viewer will look.
We will draw a sketch of what this will look like.

Sponsorship advert

We are still thinking of possible ideas for this, so far we have come up with sponsoring a show similar to 'come dine with me', in this advert the host would give her guests cat food and the cat the dinner she had cooked. We are unsure of this idea, however we may choose to expand on it if we fail to think of anything else.
As a result of the nature of our product, and most products, we can consider the above ideas in terms of Levi-Strauss' narrative theory. This theory is based on the idea of binary opposites (good vs bad). Our product, glasses or lenses, are the good fighting the evil that is impared sight!