Pop-up sketch

This is a sketch of our pop-up idea of a robber, having not gone to Specsavers, not noticing the fact that he's using a banana instead of a gun. I think it'd be important for us to include a background of a bank to confirm to the audience the fact that he is robbing it. Without the background the balaclava is the only indication. This also includes humour and this is something that we want to use in all of our work on the Adverts and Pop-ups. We also need to have something to click on to attract customers, something like 'Click here to find out what happens next' or 'Click here for 2 for 1 glasses', or anything that will get the customers interacting and interested. A Web Pop-up is used to tell the audience what they could get, but they need an annotation to click on to find out how they can get this. We are aware that we will need to include more information on our Pop-up but we are still discussing what we should have. We want something that will attract the audiences attention and make them want to click on an annotation, this way we can explain in more detail about what we are offering, but the only way to do this is by grabbing their attention in the first place with this Pop-up. We also need to make the writing much bigger, making it more clear the brand of the product. One idea we've had is to have a link saying "See what happens next by clicking here". Implying the link would result in a video or some other type of media which explains the end of the narrative. This would be because our pop-up focuses/relies on comedy and entertainment to attract our audience and not information; e.g. good deals, like most pop-ups. 

When we make our real Web Pop-up we are going to use a real person and not a drawing, this way it is more realistic and believable, also making it funnier because it creates a sense of realism. We are still thinking of the background that we could use, although we don't think that it will be easy to walk into a bank with someone wearing a balaclava and take pictures of them! We are considering using a background of somewhere around school, this would be practical, and the reception, for instance, has a desk and sliding doors similar to those in a bank. We are also considering using a Green screen and putting a picture of the inside of a bank behind the person, although making this look real would would be difficult, especially in terms of difference in lighting. 

In terms of design of our web pop-up we understand the importance of synergy. The decided font and colours of our branding will be consistent throughout the tv advert, the tv sponsorship advert and the web pop-up. The thought we have put to this has established the appropriateness of a relatively neutral colour and font; where some campaigns use bright colours and fonts to catch the audience's eye, ours is using humour. A neutral colour and font offers a more serious side; the audience need to take our product seriously because sight is very important to people.