Pop-up mise en scene

Costume Ideas:

When deciding the costume ideas for our actors in the web pop up we decided to correspond to audiences stereotype by using outfits they would expect a robber to be wearing. This is because we don’t want to detract attention away from the banana in the shot as this is the focal point. With something that the audience wouldn’t expect to see, e.g bright clothing,  the audience would be aware of the costume and perhaps even question it. We presented our target audience with two images of the robbers in two different costumes and asked them to state the one in which they noticed the banana sooner. The costumes were: 

1. Dark clothing- black baggy jumper and dark jeans.
2. Horizontal black and white striped jumper and jeans

We found that the majority of our target audience noticed the banana in the robbers hand earlier in costume idea 1. With this piece of information, we will use dark clothing. Additionally the stripy clothes may detract from the banana.

Setting Ideas:

Similarly to the costume idea, there are certain objects that people expect to see when imagining a bank robbery. If there are objects that correspond to their schemata, they are more likely to remember it which is vital for our advert as we want it to stick with the audience. We have looked at studies carried out by researchers such as Loftus and Palmer to find out what people expect to see in a bank robbery. These included:
1. A man wearing a balaclava

2. A getaway car3. A woman screaming
4. Robber carrying a gun
5. Robber carrying a black bag full of cash 

We would like to include some of these in our web pop up to increase realism. As it is highly unlikely that we will be able to take the photograph in an actual bank, we have to consider locations that are possible. Other possible locations include our school and parents work place however we are looking into this further and will take practice shots at different locations to compare.